As a journalist-turned-copywriter, I use storytelling and cultural insight to shape content that drives results, not just impressions. 

I’ve led campaigns that have smashed revenue goals, written thumb-stopping ads, and helped wellness, lifestyle, and tech brands speak with a voice that truly connects.

Journalism-wise, I’ve served as editor-in-chief of Time Out New York and contributed to New York magazine, Architectural Digest¹, AV Club², and Interview³, among other publications.

As a copywriter, I develop messaging that spans paid, owned, and earned channels, including:

• email & lifecycle campaigns
  
• performance marketing
  
• organic & paid social
  
• long-form content
• PR
  

Need copy that clicks—and converts? Let’s talk.

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