I turn big ideas into clear, compelling stories that get people to click, trust, buy, and believe. 

Before stepping into the brand world, I was the editor-in-chief of Time Out New York, the city’s guide to everything cultural and can’t-miss. I’ve written for New York magazine, Architectural Digest, Interview, Observer, and more. Moving into health and wellness, I reported for Eat This, Not That!, Beachbody/BODi, and ETNT Health.

My mission: To help people make life-improving decisions.

Today, I help brands find their real voice —not one buried under corporatespeak. I create messaging that feels human, builds trust, and sparks action.

Need copy that actually connects? Let’s work together.