As a journalist-turned-copywriter, I use storytelling and cultural insight to shape content that drives results.

I’ve led campaigns that have smashed revenue goals, written thumb-stopping ads, and helped health, lifestyle, and fintech brands speak with a voice that connects.

Journalism-wise, I was editor-in-chief of Time Out New York and have contributed to New York magazine, Architectural Digest¹, AV Club², and Interview³, among others.

As a copywriter, I specialize in

• performance marketing
  
• paid + organic social
  
• long-form content
• email + lifecycle campaigns
  

Need copy that clicks and converts? Let’s talk.

Contact me